Whenever I ask a fellow car enthusiast what it was that first struck them about cars in general, the answer that follows is rarely short. For myself, I can remember being given a model of the then-new 993 Carerra Porsche when I was young. From the shape of the car to the articulation of the doors and rear engine cover, and even just that the steering wheel turned with the steering rack to simulate the front wheels turning all just spoke to me. The passion I felt then just looking at that Porsche model has carried throughout my life. MOMO is a company with that same passion, and one who evokes similar emotions from anyone who sees one of their classic wheels at the helm of a performance car. Their inception began as a one-off wheel for a personal racing car and grew to become one of the most dedicated aftermarket and OEM suppliers of thoroughbred performance wheels that are placed iconically throughout motorsport history in some of the greatest performing race cars to have ever competed.
MOMO began in Italy in 1964 when Gianpiero Moretti commissioned a local craftsman to fabricate a custom wheel for his personal racing car. From that moment, MOMO became synonymous with racing performance. Their dedication for exceptional grip and simplistic design that is both practical and stunning has translated to a benchmark standard in steering wheels that can be seen imitated by a number of companies in the industry, but none with the success of a genuine MOMO wheel.
Something about that ‘less is more’ style has always appealed to me. One of the first places I look in vintage or contemporary performance cars interiors is at the steering wheel. A traditional three-spoke alloy wheel with a thin grip in either uncovered wood or wrapped leather with a period-correct center horn button is the pinnacle of aesthetic pleasure in my opinion, which speaks to why I have so much love for the vintage MOMO design. Their timeless appearance and universal application make MOMO wheels perfect in anything from a vintage Alfa Romeo to a modern Volkswagen GTI to achieve a motorsport look with a deliberate nod to racing history.
Few brands stick out as a perfect heritage piece at home in any car from any country and any era as well as MOMO. Their industry-wide reach has set a standard in racing wheels that persists to this day while they continue to improve upon their manufacturing methods and add to their catalog. MOMO is one of the few companies that continuously pushes the boundaries of style and design while retaining their original message: “We turn cars from simple tools into a way of life”.